Whether in everyday life, on special occasions, at home, at work or on the go - the stylish and practical beauty tools by InCase conjure a great look in no time. The range of hair and beauty accessories includes all areas of daily beauty care, styling and personal well-being.

The experienced team of InCase, together with experts from the various product areas, is constantly developing innovative products and new techniques that make styling and beauty care easier in everyday life. With elegant designs and effortless application, InCase beauty tools makes every look perfect.

The company InCase was founded in 2003 and is specialized in import and wholesale of beauty accessories and luggage. The company supplies Europe-wide customers with different assortments. Through a partner office in the Far East and globally based logistics partners just-in-time campaign deliveries or project-related orders can be easily handled without any problems. The goods are packed according to customer requirements as needed and delivered weekly to the central warehouse. Alternatively also as drop shipment to the POS.

We attach great importance to long-term relationships with our business partners and adapt flexibly to different needs and requirements. We support in all areas and build sustainable business relationships in this way.


Through our own design department and regular trend scouting, we can permanently serve with new product designs and innovations. We also attach great importance to quality and sustainability. Our suppliers as well as the finished goods are subjected to permanent quality controls. For this purpose, we work with internationally active testing institutes, such as TÜV, SGS, Intertek or GS and since 2013 have been members of the Business Social Compliance Initiative (BSCI). Our distributors are aware of the importance of BSCI certification to demonstrate compliance with human rights and minimum social standards.

Managing our business responsibly and appropriately is important to us. During the fiscal year, social audits are conducted to ensure our suppliers comply with these standards.

We are present in 28 countries throughout Europe and sell our products internationally in 14,500 POS concepts on the retail floors of department stores. Among other things, under the two brands Guilia and Oakland, we deliver more than 4800 products in five different beauty areas and sell about 30 million articles per year. We have been able to convince more than 35 customers in 28 different countries.

Our service


We offer innovative product design, customized assortment design and coordination, needs-based sales packaging as well as commissionable outer packaging.


We deliver with well-known logistics partners throughout Europe, weekly to central warehouses or drop shipment to the POS, just-in-time deliveries are possible and continuously monitor the supply chain.


Wir arbeiten mit international tätigen Prüfinstituten, sind Mitglied der BSCI, kontrollieren permanent die Ware sowie die Lieferanten und führen regelmäßige Firmenaudits in unserem Partnerbüro in Fernost durch.

quality assurance

We work with international testing institutes, are members of the BSCI, permanently inspect the goods and the suppliers and perform regular company audits in our partner office in the Far East

Our areas

Hair Styling

Try our brushes, combs and hair accessoires


Everything that makes the beauty heart beat faster, from brushes and tools to mirrors, cosmetic bags and more


For the correct transport of all belongings we offer many suitcases with always new features.


Bring it on! Also stylish handbags and backpacks for everyday life are with us.

Our Brands